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Shanghai Convention and exhibition industry "restart" to hand over a bright report card

2021-01-20

In 2020, novel coronavirus pneumonia epidemic in Shanghai was actively challenged, and the epidemic prevention and control and rehabilitation resumed were coordinated to promote the high quality development of the MICE industry in the city.
Affected by the novel coronavirus pneumonia, the number and scale of various exhibitions in this city have decreased significantly compared with last year, and the development of MICE industry has been greatly impacted. According to statistics, in 2020, the city held 550 exhibitions of all kinds, a year-on-year decrease of 47%; The total area of the event was 11.08 million square meters, a year-on-year decrease of 43%. In the whole year, there were 25 exhibitions with a scale of more than 100000 square meters (including 2 exhibitions with a scale of more than 300000 square meters), a decrease of 20 compared with the previous year.

In the face of challenges, the city's exhibition industry takes the overall situation into account and faces difficulties. On the one hand, all exhibition enterprises strictly implement the prevention and control requirements issued by the state and the city, and firmly hold the safety bottom line; On the other hand, the relevant departments of the municipal government have promoted the introduction of the first local legislation on the Convention and exhibition industry among the national provincial administrative units - the regulations of Shanghai on the Convention and exhibition industry, launched special anti epidemic support funds, strengthened enterprise services and other ways to continuously optimize the business environment. Under adverse conditions, the city's Convention and exhibition industry still has a good performance.
Remarkable achievements have been made in the development of internationalization and branding
In the list of the world's top 100 business exhibitions published by import and export manager magazine in 2020, 14 exhibitions were listed in Shanghai, with an area of 3.24 million square meters, an increase of 16.8% year-on-year. The number and scale of exhibitions ranked first among the major exhibition cities in the world.
A total of 181 international exhibitions were held throughout the year, with an exhibition area of 8.74 million square meters, accounting for 78.9% of the total exhibition area of the city; The proportion of international exhibitions increased by 1.5 percentage points over the previous year. The exhibition area of the third China International Import Expo, which attracted worldwide attention, was nearly 360000 square meters, nearly 30000 square meters larger than that of the second; 274 world top 500 and industry leading enterprises participated in the exhibition; The cumulative intended turnover was US $72.62 billion, an increase of 2.18% over the second session.

The scale of the exhibition rebounded rapidly
From June to December 2020, the exhibition area of the city will be 10.67 million square meters, recovering to nearly 90% of the same period last year; 25 exhibitions with an area of more than 100000 square meters were held in the second half of the year, and the number of large exhibitions held in the second half of the year was the same as that in the same period last year. The third China Engineering and Machinery Expo with an area of more than 300000 square meters was successfully held in November.
Organic integration of online and offline exhibitions
CCPIT and Alibaba Group jointly launched the "cloud exhibition platform", and nearly 20 exhibitions were put into operation throughout the year. More than 10 key exhibitions, including the 25th CBE China Beauty Expo and the 26th China International Furniture Exhibition, launched high-level online exhibitions while holding offline exhibitions, organized overseas exhibitors to participate in the exhibition through "cloud negotiation and cloud signing", actively carried out innovation in exhibition service mode and improved the digital level of the exhibition.